最新消息
An Introduction to Quantitative Methods for Marketing with SPSS and R : Tools and Techniques
作者:Ahmad Daryanto
出版社:Routledge
內容簡介:
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is broken down into six core sections, which contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw students’ attention to dos and don’ts in statistical research.
館藏地點:氹仔校區圖書館主書庫
索書號:HF5415.2 .D37 2025



