作者：Richard George

出版社：Palgrave Macmillan

內容簡介：

This second edition explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry with examples from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing.

館藏地點：氹仔校區圖書館主書庫

索書號：G155.A1 .G467 2025