Game and gamification in market research: increasing consumer engagement in research for business success

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新書推介

作者：Adamou, Betty

出版社: London, United Kingdom ;Kogan Page,2019

內容簡介：Games and Gamification in Market Research shows readers how to design Research Games and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.

館藏地: 澳門城市大學圖書館/主書庫

索書號：HB144 .A33 2019