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新書推介

Behavioral Risk Management: Managing the Psychology That Drives Decisions and Influences Operational Risk

作者:Shefrin, Hersh

出版社:Palgrave Macmillan,2016.

內容簡介:

   This original book takes psychological research, experimental economics, and recent business scenarios to provide both students and practitioners with the insights to develop a strong risk management strategy. Shefrin draws on his previous research into characterizing organizational culture through the perspective of a process-pitfall lens.

館藏地:澳門城市大學圖書館/上海之窗

索書號:HD61 .S54 2016