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Understanding Luxury Fashion: From Emotions to Brand Building

Author:Isabel Cantista, Teresa Sádaba

Publisher:Cham, Switzerland: Palgrave Macmillan, 2020

Overview:

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability.

Location:CityU Library/General Stacks

Call Number:HD9999.L852 .U53 2020