News
![](https://lib.cityu.edu.mo/uploads_thumb/recommend/c0e03c1513181bcea63617267f67c136_500X500.jpg)
編者:Wilkinson, Nick
出版社:London :Palgrave Macmillan Education,2018.
內容簡介:
The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research , developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in ' irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well.
A perfect book for Economics students taking a module in Behavioural Economics at higher undergraduate level, or for students with an economics background taking a behavioural economics module at Master's level
館藏地:澳門城市大學圖書館/主書庫
索書號:HB74.P8 .W54 2018