9 月
20
開放
時間
新書推介

Understanding Luxury Fashion: From Emotions to Brand Building

作者:Isabel Cantista, Teresa Sádaba

出版社:Cham, Switzerland: Palgrave Macmillan, 2020

內容簡介:

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability.

藏地:澳門城市大學圖書館/主書庫

索書號:HD9999.L852 .U53 2020