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新書推介

An introduction to behavioral economics

者:Wilkinson, Nick

出版社:London :Palgrave Macmillan Education,2018.

內容簡介:

The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research , developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be 'rational', why we so often indulge in ' irrational' and self-harming behavior, and also why 'irrational' behavior can sometimes serve us well.

A perfect book for Economics students taking a module in Behavioural Economics at higher undergraduate level, or for students with an economics background taking a behavioural economics module at Master's level

館藏地:澳門城市大學圖書館/主書庫

索書號:HB74.P8 .W54 2018